Small stores face challenges that in many ways are quite different from their larger counterparts. They are also not like businesses in the manufacturing and service industries. They are storefronts with large inventories.
While a "No soup for you!" attitude might get laughs on the old Seinfeld shows, the real world is a different place. Berating customers won’t bring you more. Long lines of customers are more frequently due to good customer service, and this can lead to more sales.
With over 30 years of experience in the advertising and design industry, Fitzgerald currently owns and operates Four Leaf Creative, Inc. (FLC) in Fort Smith, AR. Since 2006 FLC has been serving a wide variety of clients locally and nationally.