Small stores face challenges that in many ways are quite different from their larger counterparts. They are also not like businesses in the manufacturing and service industries. They are storefronts with large inventories.

With the rise of social media marketing dominating the industry over the past five years, brands are struggling more than ever as they decide how to spend their ad dollars.

While a "No soup for you!" attitude might get laughs on the old Seinfeld shows, the real world is a different place. Berating customers won’t bring you more. Long lines of customers are more frequently due to good customer service, and this can lead to more sales.

With over 30 years of experience in the advertising and design industry, Fitzgerald currently owns and operates Four Leaf Creative, Inc. (FLC) in Fort Smith, AR. Since 2006 FLC has been serving a wide variety of clients locally and nationally.

Website Personalization: Fine tuning your website to optimize your marketing efforts.

5 Tips for Holiday Marketing: Creative messaging gives your marketing power.


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